What's all the hype around this about?
Daniel Ek, founder of Spotify, has confirmed the rumors of his new health tech startup, Neko
The startup officially launched a proprietary, non-invasive body scanning service in its first health center in Stockholm, Sweden
The scan aims to provide an extensive examination of health and is initially aimed at people with skin and heart concerns
The scan takes 15 minutes and is followed by an in-person doctor's consultation to discuss the results
Neko's pitch is centered around preventive healthcare, with the goal of flipping the traditional reactive healthcare model to one of proactivity and early detection
The startup uses technology with the latest advances in sensors and AI to record over 50 million data points and 15 GB of health data "in minutes"
Users will have access to a summary of their health data through an app that allows them to follow their health trends
A visit to the Stockholm center costs SEK 1,500 ($140) for a limited time, with the full price being SEK 2,000